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Revision: 1.1, Fri Jan 16 18:21:46 2009 UTC (10 months ago) by rick Branch: MAIN CVS Tags: HEAD Added all current policy files as of 2009/01/16. |
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<td class="icon"><a href="http://www.unicode.org/"><img border="0"
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alt="[Unicode]" width="34" height="33"></a> <a class="bar"
href="http://www.unicode.org/policies/policies.html"><font size="3">Policies
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<td class="navColTitle">Contents</td>
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<td valign="top" class="navColCell"><a href="#1">Non-Commercial Use of
Logo</a></td>
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<td valign="top" class="navColCell"><a href="#2">Commercial Use of
Logo</a></td>
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<td valign="top" class="navColCell"><a href="#3">Royalty Free Logo
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<td valign="top" class="navColCell"><a href="#4">Use of the Trademarks</a></td>
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<td valign="top" class="navColCell"><a href="#5">Product Names</a></td>
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<td valign="top" class="navColCell"><a href="#6">Packaging &
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<td valign="top" class="navColCell"><a href="#7">Attributing the Mark</a></td>
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<td valign="top" class="navColCell"><a href="#8">Combining the Mark</a></td>
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<td valign="top" class="navColCell"><a href="#11">The Unicode Logo</a></td>
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<!-- BEGIN CONTENTS -->
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<td class="contents" valign="top">
<blockquote>
<h1>Unicode Trademark and Logo Policy</h1>
<p>The Unicode logo may only be used with the written consent of the
Unicode Consortium.</p>
<p>If you wish to indicate with a banner that your site supports or
uses Unicode, please use the
<a href="http://www.unicode.org/consortium/uniencoded.html">Unicode
Encoded logos</a>.</p>
<p>If you wish to use the original Unicode logo,
<a href="http://www.unicode.org/contacts.html">please contact the
Unicode office</a> for application materials and permission to
reproduce the logo. There is no charge or licensing for a
non-commercial purpose. Vendors may apply for a license to use the
logo in conjunction with commercial products.</p>
<h2><a name="1"></a>Non-Commercial Use of Logo</h2>
<p>Non-commercial use is when the logo is used as an illustration or
design element directly accompanying a description of the Unicode
Standard or the Unicode Consortium. Examples of non-commercial use
include: </p>
<ul>
<li>an article about the Consortium and/or the Unicode Standard;</li>
<li>a sidebar on the Consortium and/or the Unicode Standard within
a more general article;</li>
<li>a news report on the Consortium and its activities.</li>
</ul>
<p>The logo may not be used for product reviews or descriptions
without a license.</p>
<p>There is no charge for non-commercial use of the logo.</p>
<h2><a name="2"></a>Commercial Use of Logo</h2>
<p>The Unicode Consortium licenses its logo for one class of
commercial usage: in marketing collateral, product announcements,
product reviews or descriptions, packaging, and advertising copy, to
designate that the manufacturer certifies that the product supports
the Unicode Standard.</p>
<p>The only Web references allowed are as direct links to Unicode
Inc.'s web site at http://www.unicode.org. " Splash-Screen"
usage of the Unicode Logo will be allowed provided that the Online
End User License, About box, or the like, states the nature of the
Unicode Logo license.<br>
</p>
<p>A license applies to a specific product or product revision, and
is for a fixed 2 year period. The Unicode Consortium may revoke the
license for failure to comply with its terms and conditions.</p>
<h2><a name="3"></a>Royalty Free Logo License</h2>
<p>The license is free of royalties, but there is a one time
application fee of US$25 per product.</p>
<p><a href="http://www.unicode.org/contacts.html">Please contact the
Unicode Office</a> for application materials. Any direct costs above
$25 (e.g., for special delivery) will be billed to the applicant
company.</p>
<hr>
<h1><a name="4"></a>Use of Trademarks of The Unicode® Consortium</h1>
<h3>1. Trademark Importance</h3>
<p>All companies benefit from proper use of trademarks. This guide
will assist you in ensuring the proper use of the <strong>Unicode®
Consortium's</strong> trademarks:<br>
<br>
<strong> Unicode™</strong> - when referring to the
Unicode Standard<br>
<strong> Unicode®</strong> - when referring to the
Unicode Consortium and the Unicode Logo.</p>
<h3><a name="5"></a>2. Product Names</h3>
<p>The Unicode mark MAY NEVER be incorporated as part of a product
or service of another company. You may not include "Unicode", or any
potentially confusing variation in the name of your product.</p>
<h3><a name="6"></a>3. Packaging and Advertising</h3>
<p>You may note the compliance with, or support of, your application
program for the Unicode™ Standard on packaging, collateral material,
or advertising (but do not include "Unicode" in the product name).
You should use phrases such as "compliant with", "supporting", or
"for" the Unicode Standard. Here are examples:<br>
</p>
<div align="center">
<center>
<table border="2">
<tr>
<th width="50%" align="center">DO SAY</th>
<th width="50%" align="center">DO NOT SAY</th>
</tr>
<tr>
<td width="50%" align="center">XYZ for the Unicode™ Standard</td>
<td width="50%" align="center">XYZ Unicode</td>
</tr>
<tr>
<td width="50%" align="center">XYZ for <strong>Unicode</strong>™</td>
<td width="50%" align="center">Unicode XYZ</td>
</tr>
<tr>
<td width="50%" align="center"> </td>
<td width="50%" align="center">XYZ/Unicode</td>
</tr>
</table>
</center>
</div>
<p>Correct reference to the Unicode mark includes:<br>
(i) using the symbol "™" (or "®" when referring to the Unicode
Consortium) with the mark Unicode. The symbols should be placed next
to the last letter of the mark, at the upper right, or at the
baseline;<br>
(ii) placing the generic product name, "the descriptor," immediately
after the mark. The descriptor for Unicode is "Standard" or
"Consortium;" and,<br>
(iii) including one of the attributions described in Section 5,
Attributing the Trademark of the Unicode Consortium on such
material.</p>
<h3>4. Always Use Marks as Proper Adjectives</h3>
<p>Trademarks identify a company's goods or services. A trademark is
a proper adjective that modifies the generic name of a product or
service. The Unicode mark identifies The Unicode Standard and the
Unicode Consortium.<br>
Proper Adjective Generic Name or Descriptor:<br>
<strong>Unicode™ Standard<br>
Unicode® Consortium</strong></p>
<h3><a name="7"></a>5. Attributing the Trademarks of the Unicode
Consortium</h3>
<p>The following footnotes should appear on material which bears the
trademarks of the Unicode Consortium:<br>
The footnote should read:<br>
<strong>Unicode™</strong>- "Unicode is a trademark of Unicode, Inc."<br>
<strong>Unicode®</strong> -"Unicode is a registered trademark of
Unicode, Inc."<br>
<strong>The Unicode Logo</strong> "Unicode and the Unicode Logo are
trademarks of Unicode, Inc."</p>
<h3><a name="8"></a>6. Do Not Combine the Trademark with an Improper
Generic Name</h3>
<p>"Unicode" is the mark used to identify the Standard (or the
Consortium). Application programs designed to support the Unicode
Standard are not "Unicode applications," but rather application
programs for the Unicode Standard.<br>
</p>
<div align="center">
<center>
<table border="2">
<tr>
<th width="50%" align="center">DO SAY</th>
<th width="50%" align="center">DO NOT SAY</th>
</tr>
<tr>
<td width="50%" align="center">Application(s) for the <strong>
Unicode™ Standard</strong></td>
<td width="50%" align="center"><strong>Unicode™ </strong>
application(s)</td>
</tr>
<tr>
<td width="50%" align="center">User of the <strong>Unicode™
Standard</strong></td>
<td width="50%" align="center"><strong>Unicode™</strong> user</td>
</tr>
</table>
</center>
</div>
<h3><a name="9"></a>7. Do Not Use Trademarks as Possessives or in
Plural Forms</h3>
<div align="center">
<center>
<table border="2">
<tr>
<th width="50%" align="center">DO SAY</th>
<th width="50%" align="center">DO NOT SAY</th>
</tr>
<tr>
<td width="50%" align="center">Characters in <strong>Unicode™ </strong></td>
<td width="50%" align="center"><strong>Unicode™ </strong>
characters</td>
</tr>
<tr>
<td width="50%" align="center">I ordered two copies of <strong>
Unicode</strong><strong>™ </strong></td>
<td width="50%" align="center">I ordered two <strong>Unicode™</strong></td>
</tr>
</table>
</center>
</div>
<h3>8. Do Not Abbreviate or Create Acronyms</h3>
<p>Marks should not be abbreviated. [While this is true for
trademarks, the abbreviation, "Uni-" is sufficiently generic as to
not be protected.]</p>
<h3><a name="10"></a>9. Company Names</h3>
<p>Marks SHOULD NEVER be incorporated in another company's names
(whether a corporate name or d/b/a) to avoid confusion in the
marketplace. </p>
<p><br>
</p>
<div align="center">
<center>
<table border="2">
<tr>
<th width="50%" align="center">DO SAY</th>
<th width="50%" align="center">DO NOT SAY</th>
</tr>
<tr>
<td width="50%" align="center"><strong>Unicode, Inc. </strong>
when referring to the company name of the Unicode Consortium</td>
<td width="50%" align="center">XYZ Unicode company</td>
</tr>
</table>
</center>
</div>
<h3><a name="11"></a>10. The Unicode Logo</h3>
<p>The Unicode Logo is the symbol for the Unicode Standard and
related products.<br>
The Unicode Logo MAY NEVER BE USED WITHOUT A LICENSE FROM UNICODE,
INC.</p>
<p>Third parties implementing products compliant with or supporting
the Unicode™ Standard are invited to
<a href="http://www.unicode.org/contacts.html">contact the Unicode
office</a> for application materials and permission to reproduce the
logo. Upon acceptance of your application, Unicode can supply camera
ready art and a web ready logo.</p>
<hr width="50%">
<div align="center">
<center>
<table cellspacing="0" cellpadding="0" border="0">
<tr>
<td><a href="http://www.unicode.org/copyright.html">
<img src="http://www.unicode.org/img/hb_notice.gif"
border="0" alt="Access to Copyright and terms of use"
width="216" height="50"></a></td>
</tr>
</table>
<script language="Javascript" type="text/javascript"
src="http://www.unicode.org/webscripts/lastModified.js"></script>
</center>
</div>
</blockquote>
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