Stylistic Decisions in Multi-Script Fonts
Intended Audience: |
Managers, Software Engineers, Systems Analysts, Content
Developers, Font Designers, Graphic Designers |
Session Level: |
Beginner, Intermediate |
AudienceThis tutorial is intended for anyone involved in the
specification, production or implementation of fonts or products
which support two or more script systems. Attendees should have a
knowledge of their proposed project in terms of desired language or
character set coverage as well as technical constraints such as
data size, hardware and software support. SummaryThis tutorial will present various technical and design issues
to consider when planning for the support of multiple scripts
within a single font file. Whether attendees require a simple
'fall-back' font which enables any Unicode text to be displayed, or
whether they wish to provide high quality typographic support for a
limited number of scripts, this tutorial will equip the attendee
with an overview of the concerns which will impact both the
functionality and the perceived aesthetic quality of the final font
product. Script systems differ from one another in terms of their visual
characteristics, cultural heritage, and the meaning associated with
stylistic variations. However there is an inherent desire to have
different scripts within a single font relate visually to one
another. Western or Latin centric attitudes often result in
customers requesting Latin typographic characteristics applied to
non-Latin scripts. These desires can result in typographically
naïve or even culturally unpalatable typefaces. A systematic approach will be presented for determining likely
pitfalls, and practical solutions will be presented for specific
scenarios. Examples of well known multi-script fonts will be
analyzed in terms of design and technical issues as well as
implementation considerations. Attendees should leave feeling
prepared to analyze their product needs and establish clear
priorities which will guide the font development process towards a
successful product. |