Here is a lighthearted look at a serious problem on the world wide web-the failure to review and QA data made available to customers on the web that is critical to business operations. A methodology that worked well when customers came in to stores to physically try on shoes does not work well over the web. Companies are losing money and customers. Does anyone care?

This session will benefit anyone either involved in migrating applications to the web or creating retail (B2C) web applications.

Businesses will want to look at whether they are making the same mistakes as some of these shoe vendors and retailers.