With Unicode support as the foundation Microsoft SQL Server supports a very powerful model for the storage, manipulation, and normalization of multilingual data. With its collation enhancements Microsoft SQL Server 2000 includes powerful features to support international operations and environments. Extensive multilingual features make SQL Server 2000 a compelling database product and applications platform With the importance of the Internet and the World Wide Web, it is crucial that applications and databases are able to meet this need, and the ever-increasing needs of e-commerce and global communication require a database product that can support them. SQL Server 2000 is the database of choice for global organizations.

The talk will walk you through setting up multilingual collations down to the column level so that your users can retrieve data easily for any language. It will also cover how your data travels from the clients to the server in a multi-tier Internet application architecture dealing with non-Unicode and Unicode data allowing you to support all the worlds' languages. This session will give you insight to make the most of Microsoft SQL Server multilingual features focusing on Unicode and Collation to best support your global community.