Global E-Commerce: Business Drivers and Market Forecasts
Intended Audience: |
Manager, Software Engineer, Product Management |
Session Level: |
Beginner, Intermediate |
The need for multilingual e-commerce applications is driven by global reach and pressure
to beat competitors into new markets. What is all the excitement about? Why would anyone
retrofit existing e-commerce/e-business applications? When does it make sense to
globalize e-business?
The focus of this session will be the presentation of industry research revealing the
distribution of Web users around the world and forecasts for both business-to-business
and business-to-consumer electronic commerce spending on a global basis. This
information will provide a "wake up call" to project managers, product managers and
marketing managers who are considering globalization of Web sites and e-business
applications.
Attendees will take home a compilation of research that will stimulate global thinking
back at corporate headquarters. Anyone involved in the development of requirements for
e-business software projects or e-commerce programs will find the time spent in this
session incredibly valuable. Ignore this information at your peril.
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